Dealers Relate to the CAP Program

<body topmargin=0 leftmargin=0 marginheight=0 marginwidth=0> <table cellpadding=0 cellspacing=0 border=0><tr> <td valign="top" rowspan="2" width=220 BGCOLOR="#FFFFFF" TEXT="#080000" bgproperties="fixed" background="04a3cc01egerdp.jpg"> <div> <IMG SRC="0c6c8970.jpg" border=0 width="200" height="151" ALIGN="BOTTOM" HSPACE="0" VSPACE="0"></div> <div> <B>High Quality Education</B></div> <bR> <div> <A HREF="index.htm" TARGET="_top" TITLE="COLLEGE AUTOMOTIVE PROGRAM"><U><B><IMG SRC="08696140.jpg" border=0 width="150" height="20" ALIGN="BOTTOM" HSPACE="0" VSPACE="0"></B></U></A></div> <bR> <div> <B><IMG SRC="0c5c8520.jpg" border=0 width="200" height="82" ALIGN="BOTTOM" HSPACE="0" VSPACE="0"></B></div> <bR> </td> <td valign="top" colspan=2 height=44 BGCOLOR="#FFFFFF" TEXT="#080000" bgproperties="fixed" background="04a3c3e1egerdp.jpg"> <bR> <div> <B>CHRYSLER COLLEGE AUTOMOTIVE PROGRAM (CAP)   </B><FONT SIZE="3" COLOR="#000099" FACE="Arial" ><A HREF="index.htm" TARGET="_top" TITLE="COLLEGE AUTOMOTIVE PROGRAM"><U><B><IMG SRC="08696140.jpg" border=0 width="150" height="20" ALIGN="BOTTOM" HSPACE="0" VSPACE="0"></B></U></A></FONT></div> <bR> <div> <B>CHRYSLER COLLEGE AUTOMOTIVE PROGRAM (CAP)   </B><FONT SIZE="3" COLOR="#000099" FACE="Arial" ><A HREF="index.htm" TARGET="_top" TITLE="COLLEGE AUTOMOTIVE PROGRAM"><U><B><IMG SRC="08696140.jpg" border=0 width="150" height="20" ALIGN="BOTTOM" HSPACE="0" VSPACE="0"></B></U></A></FONT></div> </td> </tr><tr> <td valign="top" height=436 colspan=2 BGCOLOR="#FFFFFF" TEXT="#080000"> <div> <B>HOW DEALERS RELATE TO THE  CAP PROGRAM</B></div> <bR> <div> Dealers – Are you having a difficult time finding and hiring quality service technicians at your dealership?  You know the ones – Technicians that already have the product knowledge, skills to properly use the diagnostic equipment currently available in your dealership and the work ethics and attitude that fosters long lasting relationships with your customers!  Since 1984 the Chrysler College Automotive Program (CAP) has been providing dealers like yours with the next generation of quality technicians. </div> <bR> <div> CAP Colleges fill hundreds of classroom openings every year with students that want to become Chrysler service technicians.  But it is unfortunate that each year many “would be CAP students" are forced to attend “generic automotive programs” because they could not find a Chrysler, Dodge or Jeep dealer sponsor.  Without sponsorship students cannot continue in CAP.  That is because Chrysler believes that the dealer internship portion of the learning process is an integral part of the overall learning experience that sets CAP graduates apart from those attending other programs.  You should know:</div> <bR> <div> <IMG BORDER="0" SRC="Symb075c00b700c899000000.png" HEIGHT="13" WIDTH="24" ALIGN="bottom" HSPACE="0" VSPACE="0">The Chrysler College Automotive Program (CAP) provides dealers with a unique opportunity to “grow-their-own” quality technicians and secure a competitive edge in their Service Department by creating a service experience where customers are put first and where service is performed correctly the first time and every time. </div> <div> <IMG BORDER="0" SRC="Symb075c00b700c899000000.png" HEIGHT="13" WIDTH="24" ALIGN="bottom" HSPACE="0" VSPACE="0">While attending CAP, students learn exclusively on Chrysler Group products, tools, equipment and diagnostic processes as they work toward their Associate Degree in Service Technology (or equivalent).  The product knowledge they receive gives your dealership a distinct advantage over hiring a general technician from another dealership or off the street.</div> <div> <IMG BORDER="0" SRC="Symb075c00b700c899000000.png" HEIGHT="13" WIDTH="24" ALIGN="bottom" HSPACE="0" VSPACE="0">In an industry desperate to find and retain qualified automotive service technicians, it does not make sense to turn away young people who not only want to work in the automotive service industry, but in a Chrysler, Dodge or Jeep dealership! CAP students are motivated students looking for a stable, challenging career in a dealership environment. </div> <div> <IMG BORDER="0" SRC="Symb075c00b700c899000000.png" HEIGHT="13" WIDTH="24" ALIGN="bottom" HSPACE="0" VSPACE="0">The Chrysler College Automotive Program (CAP) is a proactive approach toward service department skill development. It’s a long-range investment with tangible benefits, including highly-skilled and loyal employees in key positions, which directly impact your customers on a daily basis.</div> <div> Here is what some dealers are saying about CAP:</div> <bR> <div> <I>“Labor Gross GP% is about 81% for my CAP Graduates at the present time and productivity is at about 125%.”</I></div> <div> <I>Dealer President – Ohio</I></div> <div> <I>“My service gross has increased every year and I attribute the growth to our people and their training. I feel that the CAP program sets the stage for the career path our techs need.”</I></div> <div> <I>Owner – Oklahoma</I></div> <div> <I>“The last two years we have graduated two students that by far have exceeded our expectations. They are truly an asset to our service department. They consistently produce quality work with a high volume of productivity.”</I></div> <div> <I>Service Manager – Ohio</I></div> <div> <I>“I am convinced that had it not been for the CAP program and their ability to produce high quality young technicians, our dealership would be in a real technical dilemma.”</I></div> <div> <I>Service Manager – Ohio</I></div> <bR> <div> As the auto industry changes to meet customer expectations and demand, technology and innovative designs will reshape the service skills required to properly service Chrysler, Dodge and Jeep products. Consequently, it is important to build a service team that has the ability to change with the times and encourages your customers to “stick with the specialists” employed at your dealership, for all of their service needs. </div> <bR> <div> The technician’s role is changing, from fixing things that the laws of nature destroy and forces of motion typically wear out, to the development of interpersonal relationships that require special “process thinking” skills for proper diagnosis and repair.</div> <bR> <div> Chrysler invests in CAP each year because we believe that having a program where tomorrow's technicians learn exclusively on our vehicles creates loyal employees with a “competitive edge”.  Couple this with a recent J. D. Power and Associates Customer Service Index (CSI) study that found:</div> <bR> <div> “Brands receiving high ratings from customers for service benefit in terms of loyalty, both in the likelihood of customers returning to the dealer for in-warranty and post-warranty work and in intentions to repurchase from the servicing dealer.”</div> <bR> <div> We recognize that to provide the best customer service satisfaction in the industry and our success tomorrow is determined by the youth found in today’s classrooms.  There is no better time to look at your options and start “growing-your-own” elite team of service specialist in your service department. The return in employee loyalty is worth the investment.</div> <bR> <div> Providing the finest automotive service experience for your customers can only be accomplished with loyal, dedicated and technically-proficient employees on your service team.</div> <bR> <DIV ALIGN="LEFT"></DIV> <div> <I><B>“CAP DOES NOT WORK WITHOUT YOU!”</B></I></div> <bR> <bR> </td> </tr></table></body>