Industry Alliances

<body topmargin=0 leftmargin=0 marginheight=0 marginwidth=0> <table cellpadding=0 cellspacing=0 border=0><tr> <td valign="top" rowspan="2" width=220 BGCOLOR="#FFFFFF" TEXT="#080000" bgproperties="fixed" background="04a3cc01egerdp.jpg"> <div> <IMG SRC="0c6c8970.jpg" border=0 width="200" height="151" ALIGN="BOTTOM" HSPACE="0" VSPACE="0"></div> <div> <B>High Quality Education</B></div> <bR> <div> <A HREF="index.htm" TARGET="_top" TITLE="COLLEGE AUTOMOTIVE PROGRAM"><U><B><IMG SRC="08696140.jpg" border=0 width="150" height="20" ALIGN="BOTTOM" HSPACE="0" VSPACE="0"></B></U></A></div> <bR> <div> <B><IMG SRC="0bbc8790.jpg" border=0 width="200" height="121" ALIGN="BOTTOM" HSPACE="0" VSPACE="0"></B></div> <bR> </td> <td valign="top" colspan=2 height=44 BGCOLOR="#FFFFFF" TEXT="#080000" bgproperties="fixed" background="04a3c3e1egerdp.jpg"> <bR> <div> <B>CHRYSLER COLLEGE AUTOMOTIVE PROGRAM (CAP)   </B><FONT SIZE="3" COLOR="#000099" FACE="Arial" ><A HREF="index.htm" TARGET="_top" TITLE="COLLEGE AUTOMOTIVE PROGRAM"><U><B><IMG SRC="08696140.jpg" border=0 width="150" height="20" ALIGN="BOTTOM" HSPACE="0" VSPACE="0"></B></U></A></FONT></div> <bR> <div> <B>CHRYSLER COLLEGE AUTOMOTIVE PROGRAM (CAP)   </B><FONT SIZE="3" COLOR="#000099" FACE="Arial" ><A HREF="index.htm" TARGET="_top" TITLE="COLLEGE AUTOMOTIVE PROGRAM"><U><B><IMG SRC="08696140.jpg" border=0 width="150" height="20" ALIGN="BOTTOM" HSPACE="0" VSPACE="0"></B></U></A></FONT></div> </td> </tr><tr> <td valign="top" height=436 colspan=2 BGCOLOR="#FFFFFF" TEXT="#080000"> <div> <B>CUSTOMER SATISFACTION BENEFITS</B></div> <bR> <div> <TABLE BORDER="0" CELLPADDING="2" CELLSPACING="1" WIDTH="702" BORDERCOLORLIGHT="#C0C0C0" BORDERCOLORDARK="#808080" FRAME="BOX" RULES="ALL" HSPACE="0" VSPACE="0" > <tR> <tD VALIGN=TOP HEIGHT= 376 WIDTH="696"><div> Success in the automotive industry is typically measured by the number of satisfied customers. Success is based on several things including vehicle price, convenience, services provided, attitudes of employees, and the list goes on.  Research has shown that one of the best ways to create and strengthen customer loyalty is through the service experience.  To be competitive dealers must have a service experience that is positive for customers with each and every service visit. </div> <bR> <div> Chrysler Group LLC believes that the best way to build the most technically advanced service department is to develop the talent needed to support the technology and “grow-your-own” technician philosophy, from student/interns to technicians and service specialists. In a typical dealership the service department contains the most people, facilities and equipment than any other department in the dealership.  And, when customers receive courteous, prompt, and reliable service they are likely to return, so a strong and efficient service department is crucial to the entire dealership’s success. </div> <bR> <div> The College Automotive Program (CAP) creates alliances with dealerships, students, and feeder schools. These alliances create the ultimate learning environment that result in a service department with highly trained, loyal technicians occupying key employee roles in day to day activities within our dealerships.</div> <bR> <div> These alliances are what make the Chrysler College Automotive Program (CAP) so unique and important. Students learn exclusively on Chrysler products while attending college and sponsoring dealers gain new employees that are very familiar with Chrysler diagnostic equipment, service information and product knowledge that is extremely difficult to get anywhere else.  Customers  will return to their dealers only when they have a positive experience. Quality service technicians that have become “service specialists” at their sponsoring dealerships tend to be loyal employees. Essentially, it is those loyal employees who keep customers coming into our dealerships. <B>This is what CAP is about.</B></div> </tD> </tR> </TABLE></div> <bR> <bR> </td> </tr></table></body>